eZ Community » Blogs » Mo Ismailzai

Member since: 13/09/2016

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Unleashing Bronto’s fields, segments, and workflows for powerful automated marketing messages

Thursday 31 August 2017 07:16

by Mo Ismailzai  | 0 comments

We’ve worked with many marketing automation platforms and have written about custom integrations using MailChimpSalesforceMarketoHubSpot, and Bronto. Recently, we’ve been impressed by the combined power of Bronto’s fields, segments, and workflows. Fields are user metadata and can be updated remotely via the Bronto API. Segments are automatically generated lists of users who meet the segment’s criteria. Finally, workflows are intelligent triggers that can be used to initiate a complex series of events. The combination of these features can be extremely powerful for marketers looking to send customized messages to highly targeted lists.

For instance, we recently built a CMS-based blogging platform for FindaTopDoc, a client that showcases medical professionals and their content. Their blog posts go through a series of editorial controls before they are made publicly visible, and if the author has opted-in and configured social sharing, the published posts are also shared to the author’s social media accounts.

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Turbo charge your Mac development environment

Monday 27 February 2017 10:17

by Mo Ismailzai  | 2 comments

Last year, I switched from developing on a dual-boot Windows and Linux machine to working on a Mac. During the transition, I felt my productivity slump: not only was I missing keyboard shortcuts that I had become very accustomed to (such as Alt+←, for instance), but some native MacOS behaviour drove me crazy (like ⌘+Tab cycling through applications rather than cycling through windows of all applications). I also found the Mac terminal to be lacking, missing important utilities, and running some outdated binaries. So, vowing to prove decisively the superiority of humans over machines, I decided to make my Mac Just Work* ™  * Like my PC used to.

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Extending eZ Find: How to specify minimum relevance values using Solr frange queries

Friday 09 December 2016 02:37

by Mo Ismailzai  | 0 comments

eZ Find, the enterprise search extension for eZ Publish and wrapper for the Apache Solr search engine, is a highly performant alternative to manually searching through databases. We recently extended eZ Find to support Solr frange queries, and specifically to support minimum relevance values.

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