eZ Community » Forums » Discussions » Unleashing Bronto’s fields,...
expandshrink

Thursday 31 August 2017 7:16:40 pm

» Read full blog post

Introduction

We’ve worked with many marketing automation platforms and have written about custom integrations using MailChimpSalesforceMarketoHubSpot, and Bronto. Recently, we’ve been impressed by the combined power of Bronto’s fields, segments, and workflows. Fields are user metadata and can be updated remotely via the Bronto API. Segments are automatically generated lists of users who meet the segment’s criteria. Finally, workflows are intelligent triggers that can be used to initiate a complex series of events. The combination of these features can be extremely powerful for marketers looking to send customized messages to highly targeted lists.

For instance, we recently built a CMS-based blogging platform for FindaTopDoc, a client that showcases medical professionals and their content. Their blog posts go through a series of editorial controls before they are made publicly visible, and if the author has opted-in and configured social sharing, the published posts are also shared to the author’s social media accounts.

No reply yet!

expandshrink

You must be logged in to post messages in this topic!

36 542 Users on board!

Forums menu

Proudly Developed with from