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eZ Summit Is Just Around The Corner - Sneak Preview - Part 3

Thursday 21 February 2013 2:42:48 pm

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eZ Summit starts in a week, check out why you should go there!


Marketing automation

Learn how Marketing Automation can help optimise a fully integrated eZ Publish customer experience . 
Discover how you can reduce the cost of sales by ensuring the sales team is talking to the right prospects who are ready to buy.
In the workshop we will cover the marketing automation concept, see how it is used to target prospects followed by how a marketing team can customise the system precisely for their company.
You will leave with all the information needed to start the marketing automation journey and increase sales.


eZ Measures 

In this session we will have a look at Measurement & Analytics as integral part of the CXM platform focusing on the Optimization part of eZ’s paragidm ‘Create – Deliver- Optimize’. 'You can’t optimize, what you don’t measure’


Experience and eCommerce

As the web develops from an additional experimental sales channel for businesses to one with serious commercial importance, it is vital that the eCommerce experience businesses build for their future shopper is optimized for customer attraction and retention.
There are already many success stories that have used eZ for their eCommerce platform and these will be showcased. But what of the future? Technology and customer demands change fast. How does eZ provide the platform that delivers the sustainable IT solution for the eBusiness of today and tomorrow.


eZ Publish 5 Platform - Kilimanjaro

Gabriele Viebach, CEO, will also present the next generation digital experience platform for all verticals.

Ralph Hünermann, Chief Technology Officer, & Nicolas Pastorino, VP Community will present the development roadmap.


More information on the website!

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