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Tuesday 19 May 2015 3:41:57 pm - 2 replies

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Some time ago I wrote a blog post about integrating Salesforce and Marketo in a web marketing solution powered by a content management system (in this case, the eZ Publish CMS). Recently, Mugo had the opportunity to migrate one of our clients from Marketo to HubSpot. The decision to move to HubSpot was made for non-technical reasons; regardless, it is useful to review the technical differences and challenges when it comes to integrating the marketing systems with a content management system.

Wednesday 20 May 2015 8:14:00 pm

Thanks for the great feedback!

So, in Marketo, the Token is the Webhook? Your token hooks to the CMS and get back a specific feed of content? Which format? Do you have to do the html/css integration in eZ?

Just curious,



Thursday 21 May 2015 12:38:36 am

Hi Roland

Tokens are something like template variables you define on Marketo, which the values can be defined when you schedule a campaign, defining the tokens values, Marketo will send the emails replacing the tokens declarations with tokens values, so if you define a token, for example, myToken.tokenID and put somewhere in the email body or subject:

{{ myToken.tokenID }}

If you schedule the campaign using the marketo API, defining that token value as "Hello Marketo", Marketo will replace the {{ myToken.tokenID }} with "Hello Marketo". The token value can be anything, including a html page source, for the email body it is usually html with inline css, which can be generated using the eZ Template engine.

Webhook is one way to send requests from Marketo to your server, you can specify some parameters and when a certain event occurs, Marketo will call the URL you have defined passing some parameters, then you can handle the request doing whatever you want, in our case we scheduled a campaign using some of the parameters passed from the webhook call, so we could take some actions when a certain event happens on Marketo, but it is possible to schedule a campaign whenever you want.

Modified on Thursday 21 May 2015 3:25:09 pm by Thiago Campos Viana


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